Privacy Policy

Who we are and what this policy covers

Toothache Solutions (Pty) Ltd operates The Protocol at toothacheprotocol.com. This privacy policy explains what personal information we collect, why we collect it, how we use it, and what your rights are in relation to it.

We take privacy seriously. We collect only what we need, we do not sell your data, and we do not share it with third parties except where necessary to provide our services.

This policy applies to all visitors and customers of toothacheprotocol.com and is subject to the Protection of Personal Information Act 4 of 2013 (POPIA) and, where applicable, the General Data Protection Regulation (GDPR).

What information we collect

When you use the Build Your Rinse formulator

When you complete the free rinse formulator on our site, we collect:

• Your email address — to send you your personalised formula
• Your quiz answers — your oral health concerns, sensitivities, and preferences, used solely to generate your formula

You provide this information voluntarily. Without an email address we cannot deliver your formula.

When you purchase The Toothache Protocol

Purchases are processed by Payhip (payhip.com), an independent payment platform. We do not collect or store your payment information — card details, billing address, or transaction data. Payhip handles this under their own privacy policy, which you can read at payhip.com/privacy.

Payhip may share your email address with us following a successful purchase so we can provide customer support.

Website usage data

Like most websites, our site may collect standard technical information when you visit — such as your browser type, device type, and pages viewed. This is used only to understand how the site is being used and to improve it. We do not use this data to identify you personally.

Why we collect your information

We use your personal information only for the following purposes:

• To generate and deliver your personalised rinse formula by email
• To provide customer support in relation to purchases
• To send you follow-up information related to your formula or purchase, where you have agreed to receive this
• To improve our products and services

We will not use your information for any other purpose without your explicit consent.

How we store your information

Your email address and quiz answers are stored securely with Brevo (brevo.com), our email service provider. Brevo operates under EU data protection standards. You can read their privacy policy at brevo.com/legal/privacypolicy.

We retain your information for as long as necessary to provide our services and comply with our legal obligations. You may request deletion of your data at any time.

Who we share your information with

We do not sell, rent, or trade your personal information. We share it only with:

• Brevo — to store and send your formula and any follow-up emails
• Payhip — to process purchases (under their own privacy policy)

We do not share your information with any other third parties, advertisers, or data brokers.

Cookies

Our site may use basic cookies to function correctly — for example, to remember your progress through the rinse formulator. We do not use advertising cookies or tracking cookies that follow you across other websites.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the rinse formulator.

Your rights

Under POPIA and, where applicable, the GDPR, you have the right to:

• Access the personal information we hold about you
• Correct any inaccurate information
• Request deletion of your personal information
• Object to how we use your information
• Withdraw consent at any time where processing is based on consent
• Unsubscribe from any emails we send you at any time using the unsubscribe link in the email

To exercise any of these rights, contact our Information Officer at the address below. We will respond within a reasonable time and no later than 30 days.

Children's privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Changes to this policy

We may update this privacy policy from time to time. When we do, we will update the date at the top of this page. We encourage you to review this policy periodically. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.

Contact and Information Officer

For any questions, concerns, or requests relating to your personal information, or to lodge a complaint, please contact our Information Officer: